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L&B Blue is an entirely different offering from the more premium Lambert & Butler silver range and continues to offer retailers strong margins of over 6% making it a must-stock product. The range was extended last Autumn to reflect the growing popularity of adult smokers who are seeking a quality blend Superking Size cigarette at a great value price

Similarly, smoking cessation was 5.3% lower among smokers who vaped, but not daily, compared to matched smokers who did not vape

The Cigarette Advertising and Labeling Act took effect January 2, 1971 and overnight, the retail environment became the primary battleground for brand visibility